DNA Behavior has developed a series of proprietary algorithms to reliably predict and describe participants Natural Behaviors. Working with PhDs at the Georgia Institute of Technology, these algorithms have been validated. One such algorithm, the Natural Behavior Unique Style Group Scoring Model is used to assemble individuals into Unique Style Groups based on combinations of their validated Natural Behavior profile factors.
This POST is the starting point for all Natural Behavior APIs calls. This transfer will include the PersonID, participants name, email address as username and the 46 Question Most and Least like answer selections as completed by the participant in your platform. Once DNA Behavior receives the answer data, a participant account (called Client in the DNA System) will be created and several algorithms will be triggered to score the participant’s discovery answers.
This is a step-by-step guide to retrieve the core Natural Behavior data from the DNA Behavior database after a participant has completed their process.
This is a step-by-step guide to retrieve the 25 Business DNA Hiring and Career Insights after an individual has completed Natural Behavior. Note: The talent, role, environment and reward insights will be sent and received by Insight ID. If successful, DNA will respond with the Hiring data.
This endpoint is to retrieve the 13 DNA Insights (5 strengths, 3 struggles, 5 performance environment keys) for the designated language after an individual has completed the Natural Behavior discovery process. If successful, DNA will respond with the Performance Guide.
This endpoint is to retrieve 5 Business DNA scores and values as seen in the Business DNA Work Talents Report. If successful, DNA will respond with the BDNA 5 scores data.
This endpoint is to retrieve the Risk Score and Risk Group for an individual completed Natural Behavior discovery process. If successful, DNA will respond with the Risk Score and Risk Group.
This endpoint is to retrieve 5 Financial DNA scores and values. If successful, DNA will respond with the FDNA 5 scores data.
This endpoint is to retrieve the 18 Sales Insights. If successful, DNA will respond with the Sales Insights.
This endpoint is to retrieve the 16 Workplace Talent Insights. If successful, DNA will respond with the Workplace Talent Insights.
This endpoint is to retrieve 12 Business DNA Workplace Insights as seen in the Business DNA Summary and Business DNA Workplace Operations Reports. If successful, the response will contain the 12 insights including the insight name, a High, Medium or Low score as well as a 0-100 Population percentage score.
This endpoint is to retrieve BehaviorTypeID and BehaviorTypeDescription as per the Person ID available for Natural Behavior Discovery.
This endpoint is to retrieve 16-Behavioral Biases.
Market MoodTM is the real-time measurement of investor’s market fear or exuberance. Market Mood allows firms to predict how clients are reacting to market events (in real time) to proactively behaviorally manage them. Market Mood helps advisors and Fintech prevent clients from making inappropriate financial decisions, sell assets at the wrong time, or let their market fear affect their advisor / client relationship. This endpoint is to retrieve Market Mood details.
Market MoodTM was invented in 2015 and provided to Financial DNA Subscription users to empower advisors with behavioral management tips knowing the client’s behavioral biases, communication style and risk profile. While Market Mood works best when client’s have completed the Financial DNA Natural Behavior Discovery, predictions are available, just knowing a client’s risk appetite.
This endpoint is to provide reports as a service. Reports are downloaded in pdf format.
The purpose of this endpoint is to retrieve existing reports from DNA Behavior's platform in pdf format.